The only two websites we submitted for Creative Ink, and InkBox both received Silver SA Web Awards with a average score of 85%. We are real excited to see that only 20 Silver SA Web Awards were handed out in 2010, that is only 4% of all entries.

We are privileged to have been part of these awards in 2010, and would definitely submit new websites for consideration during 2011.

See the complete results here: 2010 – A Record Year for SAWA!

Creative Ink was chosen as the preferred digital service provider from 7 firms, in the Gauteng area, who were approached to propose a solution in line with the requirements of Access Health.

About Access Health:

Access Health (SA) is a subsidiary company of Europ Assistance Worldwide (SA), which is owned by the world’s leading provider of assistance services, Europ Assistance Worldwide. Generality, the second largest insurance company in Europe is 100% owner of Europ Assistance Holdings.

Since its local launch in 1996, Access Health (SA) has established itself as the country’s foremost specialist in disease management programmes. Access Health renders the following services:

• Health risk assessments and management.
• Disease management programmes.
• Employee wellness programmes.
• Compliance Management programmes.

The above mentioned services are rendered to employees and organizations in all sectors of the South African economy, to medical aids and administrators as well as pharmaceutical companies.

The old website presented a number of obvious problems:

• Not aligned with the Access Health corporate identity (CI);
• Lack of a platform which would allow Access Health to update content inhouse;
• Confusing hierarchy of information;
• No means of coming into contact with an Access Health representative; and
• Lack of application of best practice in terms of Search Engine Optimization (SEO).

Creative Ink  proposed and implemented a fresh new “look and feel” in line with the Access Health CI and developed a website (www.accesshealthsa.com) aligned with the following objectives of Access Health:

Primary Objectives

• To develop a clearly defined proposition for AHSA (Access Health South Africa) and its offerings
• To position AHSA in a way that challenges stakeholders and competitors

Secondary Objectives

• To communicate AHSA new service/product offerings into the consumer market

Our Solution:

We have elevated information pertaining to the core business offering, to the landing page of the website, and have provided both existing and potential clients with the ability to come into contact with business critical staff.

Creative Ink has provided Access Health with a Content Management System (CMS) developed in .NET on the latest MSSQL 2008 platform. The CMS we have developed is easy to use and enables key content custodians to update any portion of content with ease. The website seamlessly links to Access Health’s web-based case management system.

Best practice has been applied in terms of Search Engine Optimization (SEO) and a strategy for ongoing Search Engine Marketing (SEM) has been developed with Access Health’s short and long term online objectives in mind.

Since live implementation of the website, Access Health has committed to a long term relationship with Creative Ink in maintaining www.accesshealthsa.com , as well as the provision of ongoing digital media solutions.

One of the latest projects Creative Ink has undertaken was to create a web presence for Compressor Valves & Accessories. We took the approach of developing the website on a concrete SEO foundation, not only so that they would rank well in search engines, but also drive new targeted customers to the CVA website which would result in new leads and business.

A bit about CVA:

CVA is a firm specialising in compressed air technology and is the sole agent for importing and distributing Worthington Compressors and Dalgakiran Kopressör.

CVA has the combination of highly skilled staff, the highest engineering standards and competitive pricing through local manufacture of most compressor parts, which makes Compressor Valves & Accessories the company to call when you need to keep up the pressure.

Visit their Website:

http://compressed-air.co.za/

What we did for CVA:

• Web design and development
• Search Engine Optimisation
• Content Analysis, &
• SEO Copywriting