1 February 2013
It is with great pleasure that we can enter the new year with a brand new responsive website that illustrates once again that Creative Ink is on the forefront of digital. We say this because…
Responsive Web Design is a term that implies that a website should respond to its environment. Users might access your website from their desktop or laptop, netbook or tablet and also from their mobile browsers.
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” - Jeffrey Veen
Responsive Web Design is not just a fad for demo sites, design shops and vanity pages, real projects for real clients are implemented accross the globe. The largest RWD project to date has been the Boston Globe website - bostonglobe.com.
Other projects include:
The major shift in the industry was caused by the consumption habits of audiences, all of a sudden you don’t have users accessing your website from a central point or device. We live in a post-PC era where consumers are constantly on the move and they want to consume their favourite content as and when they want to.
Tablet sales are expected to exceed 100 million this year, and smartphones are a just as hot commodity.
At Creative Ink we believe in providing our clients with the best possible solution for their unique business needs. Depending on your industry you might think that responsive is not the way to go for your company, which is fine, but there are certain industries that cannot ignore the fact that users engage with their brand on various platforms and you would have to come to the party before your competitors offer a better solution for the consumers.
Developing a reponsive solution also enables you to place all your focus on one central site, eliminating the need for various solutions on various platforms.
Let us know what you think in the comments below: